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Color, Material, Finish, Design
Panasonic
Role
Color, material and finish design
Trend observation and analysis
Timeline
Annual plan
4 months
Project Type
Teamwork
Tools Used
Illustrator, Photoshop,
Rihon, Keyshort
Overview
Introduction
Panasonic would like to launch a series of small household applications that were suitable for the middle class in Chinese market. Specific marketing analysis, comprehensive customer analysis and professional CMF advice were what they needed. I participated in the design research and style-oriented CMF design.
Problem
Design a visual system of CMF( Color, material and finish ) for Panasonic small household applications that were suitable for the middle class in Chinese market.
DESIGN OUTCOME
Design Process
Trends Research
Consumer Study
Design Theme
CMF Design
Global Trends
China Trends
Localization strategy
Consumer group mapping
Consumption value
The acceptance of technology
Mad Experiment
Mighty Lines
Material & color inspiration
TRENDS RESEARCH
Global Trends
Key Finding: Our team try to category global trends in to different theme: Green is the new Gold; Small is the new Big; Pink economy; Real Virtual, Virtual Real
Summary
Ecology / Green / Sustainable / Natural / Pure / Health
Green is the new Gold
Warmth / Care / Glamour / Elegance
Beauty / Emotional value
Pink economy
Finer / Delicacy / Compact / Minimalize /
Efficient / Less is more
Small is the new Big
Virtual real cross over / Vivid / Experimental/
Sensational / Experience+ / Post Traditional Value
Real Virtual, Virtual Real
China Trends
CONSUMER STUDY
User Research & Design Strategy
Understanding our target user and make design strategy for our client
DESIGN THEME
Theme design
Key Finding: Our team refine the key words and come out some design theme: Mad Experiment; Mighty Lines
Theme 01
Mad Experiment
Theme 02
Mighty Lines
Theme 01
Mad Experiment
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CMF DESIGN
Material & color inspiration
CMF design
Manufactory process evaluation
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